LACOSTE, the official apparel providers of the Presidents Cup, today unveiled the team uniforms today at the TOUR Championship in Atlanta. The 2019 Presidents Cup will be held on December 9-15, 2019, when it returns to the prestigious The Royal Melbourne Golf Club. The return to Victoria, Australia, will mark the third time in the biennial event’s 25-year history the Presidents Cup has been to Melbourne.
LACOSTE, who is the Official Apparel Provider of the Presidents Cup, will outfit the U.S. and International Teams and caddies as well as the PGA TOUR and Presidents Cup staff, VIP guests, the Honorary Chairman, Match Committee, Am-Am participants and Honorary Observers. LACOSTE created a co-branded Presidents Cup collection with input from the captains and players, which will be available for purchase onsite at the tournament and online.
LACOSTE has drawn on its authentic golf heritage to design the new outfits and combine comfort and freedom of movement. The President Cup collection will feature technical range with hybrid products, new fabrics and practical details that guarantee comfort while playing, whatever the climate conditions. The result highlights the relaxed elegance and innovative DNA that define the brand with the Crocodile. Faithful to its sporting DNA, LACOSTE relies on stripes, piping and flags colors. A collection that brilliantly combines sport and style to swing with elegance.
The International Team playes will don green and yellow as the prominent colors to mirror their Presidents Cup team flag,
while the U.S. Team’s collection draws its inspiration from the American flag and features a patriotic red and blue color palette.
Additionally, LACOSTE will be featured prominently in a 15,000-square-foot retail space in the official Presidents Cup Merchandise Shop. During the 2019 Presidents Cup, LACOSTE also will have a presence at the Presidents Cup Fan Experience at the Crown Riverwalk. Both teams will wear the uniforms not only throughout the seven days of practice and competitive rounds, but also for opening and closing ceremonies. Each team’s uniform collection includes polo shirts, golf sweaters, outerwear, golf pants and all will be embroidered with the iconic golf Presidents Cup trophy and corresponding team flag.
The uniform collections will be available in December for purchase online and at the event’s Merchandise Shops both within the Fan Village at The Royal Melbourne Golf Club and at the Fan Experience at Crown Riverwalk, during the tournament in Melbourne. In addition, fans can visit LACOSTE boutiques in the United States and in Australia as well as LACOSTE.com.au.
About the Presidents Cup
The Presidents Cup, a team match play competition featuring 24 of the world’s top golfers – 12 from the United States and 12 from around the world, excluding Europe – is held every two years, and since 1996 has alternated between United States and international venues. The Presidents Cup was developed to give the world’s best non- European players an opportunity to compete in international team match-play competition. The U.S. Team has won nine of the 11 previous Presidents Cups, and the only outright win by the International Team came at the 1998 event in Melbourne. A historic 17- 17 tie came in 2003 when the event was held in South Africa.
The Presidents Cup is a unique golf event in that there is no purse or prize money; instead, each player, captain and captain’s assistant allocates an equal portion of the funds generated to charities of his choice. Since the inception of the Presidents Cup in 1994, more than $38.4 million has been raised for charity from event proceeds. Over the past 21 years, the Presidents Cup has impacted more than 450 charities in 15 countries worldwide and 35 states in the U.S.
Since the creation of the first polo in 1933, LACOSTE has become a leading brand in fashion and lifestyle.
Continuously reinventing itself so as to carry on combing legacy and modernity, sport and daily life, the LACOSTE style materializes through iconic, contemporary and urban collections that gain their inspiration from sport and French elegance. LACOSTE comes in a number of different ranges for the entire men, women and children’s wardrobe, providing a wide variety of items: clothes, leather goods, perfumes, shoes, eyewear, household linen, watches and underwear, all offering the brand’s famous knowhow.
LACOSTE is an international group, established in 120 countries, throughout a network of 1200 shops.