Stock delays in Australia: Why is it happening?

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12Nov2021

By : BGA Golf

Want new clubs but don’t want a 2+ month wait? Here’s why the golf industry is experiencing lengthy wait times on equipment orders. See our list below of the brands with the best supply wait times.

Please leave a comment below if you want to share your experience with golf equipment in recent times.

The summer of 2020-21 saw 2.89 million rounds played across the country, compared to 2.58 the previous summer. This is tracked through Golf Australia’s Golf Link registered rounds, so it doesn’t take into consideration social rounds which also would’ve peaked this year with the number of new golfers taking up the game. There were also 11.06 million competition rounds played over 2020 compared to 10.73 in 2019, an incredible feat considering the entire country spent a fair proportion of the year in lockdown. Furthermore, the biggest growth rates have been seen from the younger demographics, those aged between 10-14 rose 30.2 percent, the 20-24 years group jumped by 54.5 percent and 49.8 percent for those aged between 25-29.

The golf industry has experienced a perfect storm the last few months. Increased popularity of the sport has been met stock issues and lack of inventory.

While the COVID-19 Pandemic has plagued many industries, golf participation in Australia has seen a meteoric boom since the outbreak in early 2020. While many popular sports including football, basketball and soccer have had to sit on the sidelines over the last 20 months, golf has been able to stay open in limited capacities throughout most of the lockdowns.
The last two years have also made people appreciate the little things in life, such as getting out of the house for a couple of hours, catching up with friends and playing 9 holes. This is the source of golf’s success in recent times. Dr Rene Ferdinands, a biomechanics expert on crocket, tennis and golf at the University of Sydney said “it’s exercise with a bit of pleasure. And you derive the health benefits you get from a light to moderate walking exercise.”.
However, it isn’t all good news for the golf industry. With demand soaring, supply hasn’t been able to keep up. The Coronavirus pandemic has caused severe supply chain issues for all indusries and it is no different for golf equipment, with customers having to wait much longer than expected for their orders.  
Custom fit clubs have become increasingly popular in recent years, with consumers understanding the importance of having the right equipment to match their game. Companies such as TaylorMade, Titleist, Mizuno and Callaway used to promise turnaround times of under a week for custom fit clubs, however, now 8-12 weeks is looking more realistic, and even then, nothing is guaranteed.

With participation rates growing and equipment availability coming to a standstill, manufacturers have fallen in to trap from no fault of their own. “The industry saw a turnaround that no one could possibly see coming,” said associate marketing manager at Mizuno, Jeff Crawford. “We went from thinking we’d have massive amounts of leftover inventory to practically having no inventory at all, within a matter of weeks. It’s a challenging time for the industry with the demand being at an all-time high, and our valued partners are navigating all sorts of obstacles to try to supply the globe with necessary products.”.
Industry heavyweight TaylorMade have also announced that they have discontinued their popular SIM2 series of woods effective immediately. This is simply due to the fact that they cannot promise supply for customers, especially coming into the busy summertime/Christmas period. Their new line of woods is not set to be released until February of next year, meaning they will go the next four months with no metal woods for sale, truly unprecedented times!!

Current estimated wait times on equipment (minimum):
  • Callaway 25 business days
  • Cleveland 25 business days
  • Cobra 25 business days
  • Mizuno 6-8 weeks
  • Srixon 25 business days
  • TaylorMade 25 business days
  • Titleist 25 business days  
  • Wilson 25 business days  
So, what does this mean for you? If you want clubs get in quick! Wait times are increasing so the earlier you order, the better. If you want to enquire about wait times for new clubs, be sure to contact your local pro. You can find a pro near you here.
 
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