Brands

LACOSTE

A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

René was a tennis legend but the Lacoste brand does have its heritage in golf. Simone Thion de la Chaume, future wife of René Lacoste won the British Girls Amateur Golf Championship in 1924, then goes on to become French champion an incredible thirteen times.

René’s daughter, Catherine Lacoste, is the only French amateur player in the world to have won the women’s U.S. Open golf championship. She is was an accomplished golfer whose success remains unrivalled.

In 2016, Lacoste annouced a partnership with the PGA Tour by sponsoring both the Ryder Cup as well as the President Cup to become the official apparel sponsor and produce outfits for all players and officials.
 

TITLEIST

The Titleist brand started with a vision - and an x-ray. The Titleist success story began one Sunday in 1930, when Phil Young, a dedicated amateur golfer and owner of a precision molded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital. 

Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-centre.

With his discovery, Phil Young persuaded Fred Bommer, a fellow MIT graduate, rubber specialist and avid golfer, to head up the Acushnet Golf Division.  They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. 

It took Young and Bommer three painstaking years to perfect the first Titleist golf ball, but when it was ready in 1935, it could truthfully be introduced to club professionals and golfers as the best ball ever made. Applying a lesson well learned, Young implemented a process check that is still in practice today: every Titleist golf ball is X-rayed.

 To find out more about Titleist please click here!
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BUSHNELL GOLF

Bushnell has been the industry leader in high-performance sports optics for more than 65 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.

Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from golf, spectator sports, nature study, hunting, fishing and birding to stargazing. Indoors, binoculars bring the audience closer to the action in fast-moving sports or the fine arts at theaters and concerts.

With a constant emphasis on product innovation, Bushnell Golf developed the first combo laser/GPS device with the Hybrid, and in 2017 launched the revolutionary Pro X2 which features Slope-Switch Technology, Dual Display Technology, PinSeeker with JOLT Technology and 2nd Generation E.S.P. (Extreme. Speed. Precision.) to make it the world's most technologically advanced laser rangefinder. It is this constant dedication to innovation that has made Bushnell Golf the #1 Rangefinder in Golf.

 To find out more about Bushnell Golf please click here!
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GOLF PRIDE GRIPS

For over six decades, we’ve been the global leader in golf grip innovation and technology, from the invention of the slip-on grip to groundbreaking advancements in cord with our new Brushed Cotton Technology (BCT®) to the introduction of the hybrid category of grips.

Today, Golf Pride® has laid claim to more major wins than any other grip company. More than 80% of Tour professionals choose to play our grips and not one is paid to do so. And in this age of multi-million dollar endorsement deals, that’s the strongest endorsement of all. So, whether you’re a Tour pro playing a major, a rising amateur, or an everyday golfer, you can rest assured knowing you’re playing the #1 Grip in Golf.

 To find out more about Golf Pride Grips please click here!

MOTOCADDY

Motocaddy was founded in 2004 to bring the very best in design, build and functionality to golfers of all ages and abilities looking for reliable and affordable golf trolleys.

Since then, we have built a strong reputation for the depth of our consumer research and extent of investment in product development. We have also led the drive towards Lithium as the most efficient and cost-effective battery option for powered golf trolleys, while expanding the choice for push trolley users and those looking for matching golf bags and accessories.

Growing from these firm foundations, our team has worked hard to produce an award-winning line of electric and push models available in over 40 countries worldwide, supported by a market-leading customer service team providing any assistance required.

To find out more about Motocaddy please click here!

Vokey DESIGN

Bob was born in Canada in 1939. His father, Walter, was a precision tool and die maker, an avid golfer and constant tinkerer of golf equipment. Bob did not necessarily share his father's passion for golf as a child, but he observed and assisted in his father's club creations.

Bob, at 25 left Montreal for the United States and settled in Carlsbad, California. Despite his earlier feelings toward golf, he became smitten with the game and wanted to become involved in some way. He lived near a golf course, and started to play competitively, eventually developing his father's passion for "tinkering" with golf clubs.

"I played golf, but realized my talent was only going to take me so far," said Vokey.

Much of Bob's research and development takes place around the driving ranges, practice greens, and bunkers of the PGA Tour, where he works closely with professionals to better understand exactly what they need in terms of design and, most importantly, feel. "I have always said since the day I arrived at Titleist, that I have the best R&D facility in the world - The Professional Tours.

Vokey Design wedges have been the overwhelming favorite among Tour players since 2004, with close to 40 percent of all sand, lob, and approach wedges in play each week. While the PGA Tour is the ultimate proving ground, Bob always has the amateur golfer in mind when he goes to his design table. His philosophy has resonated in the marketplace where Vokey Design wedges are best-sellers with golfers of all skill levels.

To find out more about Vokey Design please click here!

OAKLEY

Oakley is probably one of the most popular sports gear and eyewear brand in the world right now, and with an assortment of different products, Oakley has reached the forerunning position in the industry of developing sports gear. However, all of this seems more like and more like a dream when we read about hot the company began, and how it became the world’s largest sports gar supplier. At present, Oakley presides over a range of different products, from sport gear to bicycles to helmets to pads. T shirts and other types of clothing are also available from Oakley and it is currently a multinational brand that functions in several different countries. Just like any other large company, Oakley has an illustrious history, as described below.

The owner and founder of Oakley, Jim Jannard, began the company back in 1975. His initial investment was a total of $300, and he began the company from his garage. The name of the company was chosen as Oakley after Jannard’s dog, which was also called Oakley. His first product to go on sale was referred by him as the Oakley Grip, which he began to sell from the back of his car at a number of different motocross events. At that time, his motorcycle grips were completely different and unlike anything that riders had seen before. This was because he made use of a material he had patented himself under the name of ‘Unobtainium’. This was created by Jannard himself.

To find out more about Oakley please click here!

CLEVELAND GOLF

Cleveland Golf is an independently operated subsidiary of Japan-based SRI Sports. SRI Sports also owns the Srixon, Never Compromise and Cleveland Classics brands.

Cleveland's origins are unusual for a major golf brand: Many of its original products were replicas of golf clubs from the 1940s and 1950s. The company's namesake, Roger Cleveland, founded it in 1979.
Roger Cleveland's ownership of the company ended in 1990, when Cleveland Golf was acquired by Rossignol, the world's largest ski manufacturer.

(Roger Cleveland would later go on to design clubs, primarily wedges, for some of Cleveland Golf's rival companies.) In the early 1990s, Cleveland introduced VAS woods and irons and got them into Corey Pavin's bag. Pavin won the U.S. Open in 1995 playing these clubs, but consumers weren't impressed with their unorthodox appearance.

So Cleveland returned to more classic designs, and also began building brand awareness through tour player sponsorship.

Another new corporate parent arrived in 2007, when Japanese company SRI Sports Limited - owner of the Srixon brand - acquired Cleveland (and along with Cleveland, the Never Compromise brand).

Cleveland is known as a leader in the wedge market, and its popular driver and iron lines include the Launcher and HiBore names. Cleveland Golf also makes putters under its own brand, as well as accessories including bags and apparel.

To find out more about Cleveland Golf please click here!