Customisation has taken the world by storm, and this is no different when it comes to the golf world. From being able to customise your own Nike or FootJoy Golf Shoes, to getting your own logo on your golf ball.
Taylormade have recently announced a new campaign, called the MyTP putter program, following on from their previous MySpider X earlier this year. MyTP allows customers to pick from either their Juno or Soto head putters in a short or long length hosel, both are a classic blade style, the most notable difference is found in the sharpness of the edges.
From there, you can select either a silver or black finish, with the option of five different sight lines, in twelve different colours. You can also choose to have something written on the back of the blade, you could follow in Tiger's footsteps and get your own name engraved on the head. You then choose the colour of the screws, face insert, sole weight and the TP Logo.
The finishing touches include your choice of a range of grips, including Golf Pride, Lamkin and SuperStroke, as well as being able to choose the required length, from 32" to 37".
Bill Price, Senior Director of Product Creation at Taylormade, believes "more and more golfers want equipment that not only performs at a premium level on course, but speaks to who they are off it. The MyTP Program gives them the chance to do just that. We're bringing an extensive level of personalisation to a traditional line of blade putters, delivering an ideal blend of the classic and the modern".
With the new putters retailing at $325, $75 more expensive than the traditional TP putters, is the personalisation worth the money? It may be justifiable when you compare it to the price of Scotty Cameron and other brands.
With more and more golfers beginning to show their personality off the course, with social media and fan engagement, personalised products offers a great way to showcase your personality on the course.
With this range of options to choose from, I don’t see us ever missing a putt again!